Rhein Chemie

Rhein Chemie shows its colors in Mannheim

Rhein Chemie shows its colors in Mannheim

Thursday, 24. February 2011 Rhein Chemie Rheinau GmbH is giving itself a fresh image: FOCUSING ON MANNHEIM. FOR A WORLD IN MOTION. That is the message that will appear on various billboard posters in the city from today.

• New look on billboard posters in the city
• Start of global brand campaign

Mannheim – Rhein Chemie Rheinau GmbH is giving itself a fresh image: FOCUSING ON MANNHEIM. FOR A WORLD IN MOTION. That is the message that will appear on various billboard posters in the city from today. The dynamic motifs express innovative solutions through which Rhein Chemie keeps the world in motion, for example in the aviation, automotive and mechanical engineering industries.

“With our new campaign we highlight the fact that Mannheim remains central to our plans. We are committed to the location where Rhein Chemie was founded 122 years ago,” said Dr. Anno Borkowsky, Managing Director of Rhein Chemie. “At the same time we want to grow further as a globally aligned group – both in Mannheim and worldwide.”

Rhein Chemie has 10 production sites in nine countries. Only last month, Rhein Chemie announced the acquisition of Darmex S.A. in Argentina, a leading manufacturer of release agents and bladders for the tire industry.

The new billboard posters mark the start of a global brand campaign. Rhein Chemie has also adopted the look of the new campaign in its Internet.

About Rhein Chemie
Rhein Chemie develops, produces and sells additives, specialty chemicals and service products for the rubber, lubricant and plastics industries. In fiscal 2009 Rhein Chemie achieved sales of EUR 226 million with approximately 800 employees worldwide. The company is headquartered in Mannheim, Germany and has production facilities in Europe, Asia and North and South America. Rhein Chemie is a wholly owned subsidiary of the specialty chemicals group LANXESS, Leverkusen, Germany.

Mannheim, 24. February 2011

Forward-Looking Statements

This company release contains certain forward-looking statements, including assumptions, opinions, expectations and views of the company or cited from third party sources. Various known and unknown risks, uncertainties and other factors could cause the actual results, financial position, development or performance of LANXESS AG to differ materially from the estimations expressed or implied herein. LANXESS AG does not guarantee that the assumptions underlying such forward-looking statements are free from errors nor does it accept any responsibility for the future accuracy of the opinions expressed in this presentation or the actual occurrence of the forecast developments. No representation or warranty (expressed or implied) is made as to, and no reliance should be placed on, any information, estimates, targets and opinions, contained herein, and no liability whatsoever is accepted as to any errors, omissions or misstatements contained herein, and accordingly, no representative of LANXESS AG or any of its affiliated companies or any of such person's officers, directors or employees accept any liability whatsoever arising directly or indirectly from the use of this document.