Rhein Chemie implements Japanese quality concepts worldwide – High customer expectations are the basis for innovative service concepts
Friday, 25. May 2007 German chemical manufacturer Rhein Chemie Rheinau GmbH, Mannheim, is implementing quality concepts developed in Japan to further strengthen its position as a worldwide leading supplier of high-performance rubber additives.
Mannheim/Tokyo – German chemical manufacturer Rhein Chemie Rheinau GmbH, Mannheim, is implementing quality concepts developed in Japan to further strengthen its position as a worldwide leading supplier of high-performance rubber additives.
Japanese rubber processors impose very high demands on the quality of rubber chemicals. They expect not only improved properties in the end products, but also a higher yield in the manufacturing process. Furthermore, it is important for rubber processors to receive the same high-quality products and services to which they are accustomed to receiving from Japan at all their production locations around the world.
For instance, the extraordinarily high quality of the polymer-bound chemicals (Rhenogran®) Rhein Chemie has been producing in Toyohashi since 1990 are a standard of measure for the company’s Japanese customers.
To meet these high expectations, production, laboratory and marketing experts at Rhein Chemie’s various locations around the world are constantly exchanging know-how, and the needs of Japanese customers worldwide are at the top of their agenda. Dr. Anno Borkowsky, CEO and President of Rhein Chemie Rheinau GmbH, Mannheim, sees advantages for the organization in exploring Japanese quality concepts: “Meeting the extremely high expectations of our Japanese customers helps us to identify new customer needs early on and to translate them into innovative service concepts. And the effort pays off, because it gives us a competitive lead.”
The long-term and continuous improvement of all processes (kaizen) at Rhein Chemie Japan Ltd. is transferred to the entire Rhein Chemie Group worldwide. Improvement potentials are identified by thoroughly analyzing ten test questions based on the 4M Checklist concerning the four primary production factors: man, machine, material, method. “We applied the 4M Checklist process to our Chinese location in Qingdao, and it worked. We succeeded in further improving the dispersion quality of Rhenogran® by following the example of our Japanese production operations,” says Teruo Aihara, head of production, Rubber Division Asia.
The company expects future demand for its rubber additives in the Asia Pacific region. Rhein Chemie responded to the sustained market growth in Asia by powering up new production plants. Most recently, for example, the company launched production of Rhenogran® in India in January of this year. The new plant was built at the production site of LANXESS, Rhein Chemie’s parent company, in Madurai, southern India. It is the second Rhenogran® facility to start operating in Asia in just one year. Not long before, in March 2006, the company had doubled Rhenogran® production capacities at its Chinese joint venture, Rhein Chemie (Qingdao) Ltd.
Rhein Chemie Japan Ltd. is a wholly owned subsidiary of Rhein Chemie Rheinau GmbH, Mannheim, Germany. In Toyohashi – the heart of the Japanese automotive industry – the company manufactures polymer-bound chemicals (Rhenogran®) for the rubber processing industry.
Rhein Chemie is a chemicals company which has had a successful track record in customized additives and service products stretching back over 100 years. The approximately 900-strong workforce produces and sells products for various sectors of the rubber, lubricant, plastics, and polyurethane industries worldwide. Around 550 staff are employed at headquarters in Mannheim-Rheinau, Germany. The company has subsidiaries and production facilities in Europe, Asia, and North and South America. Rhein Chemie is a wholly owned subsidiary of LANXESS Deutschland GmbH, Leverkusen, Germany.
Mannheim, 25. May 2007
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