Rhein Chemie celebrates 20th anniversary at Toyohashi site
Wednesday, 20. October 2010 Japanese rubber processors take advantage of Rhein Chemie’s Premium solutions and the company’s strong global orientation.
Toyohashi, Japan – On October 20, 2010, Rhein Chemie Japan Ltd. celebrates 20 years since the start-up of production in Toyohashi, Japan.
The extraordinarily high quality of the polymer-bound chemicals (Rhenogran®) Rhein Chemie has been producing in Toyohashi since 1990 are a standard of measure for the company’s Japanese customers. Rhein Chemie’s strong global orientation enables the company to comply with the needs of rubber processors without compromise.
“Our customers place the very highest demands on the quality of rubber chemicals, in terms of both improving the properties of the end product and optimizing processing sequences,” says Hideo Tsuji, General Manager of Rhein Chemie Japan Ltd. “Furthermore it is important to them that the products and services they receive at all their production facilities and transplants around the world are of the same high quality as attained in Japan,” he adds.
Japanese tire manufacturers in particular are setting up new production sites outside their home country. With its unique network of state of the art production sites in all regions of the world Rhein Chemie has been maintaining close partnerships with successful international rubber processors.
Rhein Chemie is currently setting up a production site in Nizhny Novgorod, Russia. It will be the seventh site worldwide. “A key factor in our decision to set up a production site in Russia too, was that it will enable us to specifically meet the needs of our customers. As soon as production there is under way, our customers will be able to source Rhenogran® polymer-bound rubber chemicals and Rhenodiv® release agents in the usual quality locally from Russia,” explains Frank Lueckgen, Executive Vice President of Rhein Chemie’s Rubber Division.
“We also benefited from this international orientation during the economic crisis,” says Dr. Anno Borkowsky, CEO & President of Rhein Chemie. The Rhein Chemie Group ended the 2009 fiscal year with worldwide sales of EUR 226 million, a drop in sales of nearly 20 percent. “Europe, Japan and the United States were hit hard by the economic crisis. Thanks to the strong presence of Rhein Chemie in the BRIC countries, especially India and China, we have been able to cushion the effects very well. Despite the crisis, we remained committed to our successful business model and to our growth strategy. We are now registering a significant upswing in all regions. This is a highly pleasing development.”
Rhein Chemie Japan Ltd. is a wholly owned subsidiary of Rhein Chemie Rheinau GmbH, Mannheim, Germany. In Toyohashi – the heart of the Japanese automotive industry – the company manufactures polymer-bound chemicals (Rhenogran®) for the rubber processing industry.
Rhein Chemie is a chemicals company which has had a successful track record in customized additives and service products stretching back over 100 years. The approximately 800-strong workforce develops, produces and sells products for various sectors of the rubber, lubricant and plastics industries worldwide. The company is headquartered in Mannheim-Rheinau, Germany and has production facilities in Europe, Asia and North and South America. Rhein Chemie is a wholly owned subsidiary of the LANXESS Group, Leverkusen, Germany
Toyohashi, 20. October 2010
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